The Journey of Mesmerize: Insights from Our Co-Founders

At Mesmerize, our journey has been nothing short of extraordinary. What started as a humble beginning has blossomed into a celebrated brand, deeply rooted in the rich cultural heritage of India. Our mission is to create premium jewelry that not only adorns but also tells a story—one of tradition, innovation, and unparalleled craftsmanship.

Today, we are delighted to share insights from our co-founders, Shrey Khandwala and Dhruv Khandwala, who have been the driving force behind Mesmerize’s success. In a recent interview, they opened up about their experiences, challenges, and vision for the future.

How has the journey been so far?

Dhruv: The journey has been full of ups and downs. We have navigated our way through many obstacles and faced numerous adversities. In hindsight, I believe each challenge helped us make our business stronger. Four years ago, I would not have believed where we are today—what we are selling and the numbers we are achieving. It’s been a continuous journey of learning and innovating.

Can you share a proud moment that stands out during your time at Mesmerize?

Dhruv: There are so many proud moments, but I’m incredibly proud of what we have accomplished as a team. However, if you ask my mom, she would say she was most proud of us when we got featured on the front page of Midday Gujarati. That recognition was truly special.

What is your vision for Mesmerize in the next five years?

Dhruv: Our vision is to become India's leading premium jewelry brand, deeply rooted in the nation’s rich cultural heritage. We aim to continue growing and spreading the beauty of Indian craftsmanship worldwide.

How do you stay motivated and creative in your role?

Dhruv: Numbers make me happy. Sales are the ultimate indicator of the health of a business. Good numbers always keep me motivated and drive me to push the boundaries further.

What advice would you give to aspiring entrepreneurs who want to start their own business?

Dhruv: Think less and do more. You will never know what will work or fail unless you try. Take action, learn from your experiences, and keep moving forward.

What were the initial challenges you faced when starting Mesmerize, and how did you overcome them?

Shrey: Initially, like any business, we faced many issues. We had a lot of work but not enough people to do it, so I had to manage everything from start to end. This included ensuring everything was happening on time, from dispatch to support, to content, website work, and marketing. Eventually, we hired more skilled people. Another significant challenge was transitioning from a mask store to the jewelry store we are today. This transition was not smooth, but we worked hard to get it right and eventually became the Mesmerize everyone knows today.

How would you describe the culture and work environment at Mesmerize?

Shrey: Culture and work environment are very close to my heart, so I make sure they are just right. This includes employee behavior towards each other, how we interact with our team, and even the office space. We constantly upgrade our office space and equipment to ensure it’s a joy for everyone to work here.

What has been the most rewarding part of building Mesmerize?

Shrey: Building any business is extremely rewarding. It has its challenges, but seeing the team grow from just me to five people, then ten, and now to the large size we have today is very fulfilling and satisfying. Things that once seemed out of reach or hard to even dream of have become a reality.

How do you balance the creative and business aspects of your role?

Shrey: Balancing the creative and business aspects has always been a challenge. However, as you gain more experience in the business, you learn to strike a fine balance. This streamlines your efforts and makes you a better creative person because you have real-world experience of what works, what doesn’t, and where to focus your efforts.

What future trends do you see in the fashion accessory industry that Mesmerize plans to embrace?

Shrey: The main trend we are riding hard on is celebrating rich Indian culture and spreading it through our jewelry pieces. We are committed to being true and original to our roots, which are deeply embedded in India.

As we reflect on our journey at Mesmerize, we are filled with gratitude for the challenges we've overcome, the milestones we've achieved, and the incredible team that has stood by us. Our story is one of passion, perseverance, and an unwavering commitment to bringing the beauty of Indian craftsmanship to the world.

To all our supporters, thank you for being an integral part of our journey. Your trust and encouragement have fueled our growth and success. As we embark on the next chapter of Mesmerize, we invite you to join us in celebrating the timeless elegance and artistry that define our brand.

Together, let’s create, inspire, and mesmerize.

With heartfelt gratitude,

The Mesmerize Team