Our Story


Our Beginnings

Part of fashion house Nandini West with over 20 years of experience in the fashion industry, we launched our website in July 2020 to be accessible to the modern Indian shopper that spends more time in the digital space. With over 50,000 customers in a year, we have earned a community built on trust via timely deliveries & high product quality.

Our goal


We aim to be a one-stop shop for the modern Indian fashion accessory consumer. We bring global trends to India by ideating, designing & manufacturing products locally. This allows us to provide super affordable prices without any quality compromises and complete closed loop control. From our easy to use website to excellent customer service thereafter, we strive to make the shopping journey seamless & smooth with obsessive attention to customer feedback and reviews.


What we offer

Our young team designs products ideal for the everyday hustlers. From Millennials to Gen Z's there is something for everyone in our constantly updating range. Being a fast- fashion brand, we make sure to be aware of our choices and take conscious decisions to minimise waste & do more with the fashion we provide. We are constantly adding to a wide range of complimenting fashion accessories that you will keep coming back for.